PPC Services and Platforms to Use for Your Jewelry Store

April 21st, 2025

If you’re a jeweler looking to get in front of the right people at the right time, there’s no better tool than PPC advertising. With the right PPC services, your jewelry store can show up at the top of search results when someone’s hunting for an engagement ring, anniversary gift, or luxury watch—aka high-intent, ready-to-buy customers.

At Amptive, we specialize in PPC services for jewelry stores, so we know the platforms that perform and the strategies that actually convert. Here's a breakdown of the top platforms and how they fit into your marketing mix.

1. Google Ads: The Powerhouse of Search

Google Ads is where serious buyers start their search. Whether it’s “jewelry stores near me” or “custom diamond rings,” your potential customer is already looking—your ad just needs to meet them there.

Google Ads gives you options:

Search Ads to target intent-driven queries
Shopping Ads for visual product listings
Display Ads to retarget past visitors or build brand awareness

Pro Tip: Use Google’s location extensions to help shoppers find your storefront and increase in-store visits.

2. Meta Ads (Facebook & Instagram): Visual Storytelling at Scale

Let’s face it—jewelry is visual. And Meta’s ad platform (Facebook + Instagram) is perfect for showcasing stunning products, building trust with potential buyers, and re-engaging past website visitors.

Whether it’s promoting bridal collections, holiday gifts, or store events, Meta allows you to:

Build hyper-targeted audiences
Run carousel or video ads for more engagement
Use retargeting to bring window shoppers back

3. YouTube Ads: Sell With a Story

YouTube is a goldmine for storytelling—especially for jewelers with a compelling brand or process. If you want to build emotional connection with your audience (and let's be real, most jewelry buying is emotional), this is the place to do it.

A well-done 15- or 30-second video ad can:

Establish your authority
Highlight craftsmanship
Drive traffic to your website or landing page

4. Pinterest Ads: The Bridal & Gift Planning Hub

Planning a wedding? Searching for gift ideas? Pinterest is the visual search engine people turn to for inspiration—and that makes it ideal for jewelers.

Pinterest PPC ads help get your pins in front of users searching for:

Engagement rings
Anniversary ideas
Birthstone jewelry
Style inspiration

Pro Tip: Pair Pinterest ads with high-quality lifestyle photography for maximum impact.

5. Microsoft Ads: The Overlooked Opportunity

Microsoft Ads (formerly Bing Ads) often get overlooked, but they can drive solid ROI—especially with older, high-income demographics. The cost-per-click is usually lower, and many jewelry keywords are less competitive here.

Why Work with Amptive?

We don’t just set up campaigns—we build strategies that speak the language of the jewelry world. Whether it’s:

Structuring your product feed for shopping ads
Writing ad copy that resonates with luxury buyers
A/B testing landing pages for engagement rings vs. watches

…we handle all the fine-tuned PPC details so you can focus on running your store.

PPC can feel overwhelming, but with the right partner and the right platforms, it’s one of the most direct ways to grow your business. At Amptive, our PPC services are designed specifically for jewelry stores, so we get the nuances, seasonality, and customer behavior that general agencies miss.

Ready to shine at the top of the search results?

Let’s talk about how our PPC services can bring new leads and lifelong customers to your jewelry store.

Contact Amptive today and start turning clicks into customers.

About the Writer

James Gordon is an Technical Writer at Amptive, who specializes in breaking down complex technical concepts for jewelers. His passion for quality shines through in his meticulous attention to detail, clarity, and care. James is committed to helping jewelers enhance their digital presence with Amptive's team. Coming from a non-tech background, he firmly believes tech should be accessible for business owners, bringing that inclusive spirit to his role every day.

Related Article : A Beginner’s Guide to Pay-Per-Click (PPC) Advertising for Jewelers